Home>Click-to-WhatsApp Ads (CTWA)

Start Real Conversations with Your Customers using Click-to-WhatsApp Ads

With just one tap, customers move from your Ad to a WhatsApp chat, making it easier for you to connect and sell instantly.

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How it Works

1

Create your Click-to-WhatsApp Ad which shows on Facebook or Instagram

2

Add your WhatsApp business number and pre-filled message

3

Launch and track performance through the Paytm Connect Plus dashboard

4

Engage instantly using automated replies or chatbot flows

5

Retarget leads based on read, reply, or click behaviour

Why Choose Paytm Connect Plus for Click-to-WhatsApp Ads

Up to 3 times higher conversions than website landing pages

Single dashboard for campaign analytics, lead tracking, and retargeting

5 times more leads at the same ad budget with AI-based targeting

Native integration with Facebook and Instagram Ads Manager

70 percent or more engagement rate with conversational follow-ups

Simplified onboarding and 24×7 Business Solution Provider(BSP) support

Manual workload reduction with automated responses

Trusted by more than 1000 growing businesses across BFSI, retail, healthcare, & e-commerce

Instant Engagement

Move users from viewing your ad to chatting with your brand on WhatsApp in seconds.

Higher Conversion Rates

WhatsApp Chats convert better than landing pages because real conversations close faster.

Personalised Experience

Use pre-filled messages to guide the first interaction on WhatsApp and make it seamless.

Direct Customer Relationships

Get customer details instantly such as name, number, and intent without additional forms.

Automation & Chatbots

Respond instantly using WhatsApp APIs or chatbots. Share catalogs, qualify leads, or trigger payment links easily.

Better Attribution & Tracking

Track the complete journey from Ad click to chat to conversion using Meta Pixel and CAPI integrations.

Integrations

Connect seamlessly with leading CRMs and business tools including Salesforce, Shopify, Zoho, MoEngage, and WebEngage for smarter automation and campaign management.

Results you can expect

71%

Percent of businesses

saw improved customer conversion rates

64%

Reported better

retention and repeat engagement

55%

Observed lower cost

per conversion

63%

Achieved higher

advertising ROI through conversational ads

Ready to turn Ad clicks into WhatsApp conversations that convert?

Official Business Solution Provider

Recognized by